The main target audience of It Is Easy service are represented by the households of Washington disctrict.
Our new brand should be embodied in all the touchpoints of the services: business card, letterhead, corporate transport, moving boxes, uniform - even in brand pack tape, OOH and print communications.
The company claims to position as a local and family player but at the same time it provides the services on the highest level.
A new dynamic brand identity should make the company stand out in front of poorly looking competitors and help it to transform the perception of the whole moving business.
The company started with 4 services and now planning to develop further.
On the basis of It Is easy brand name we have created the simple graphic form – made of bricks and circles.
By playing with this constructor we built up 4 different logos for 4 services - moving, cleaning, painting and cooking.
Such a playful brand identity allows to embody it into different objects associated with the specific service – that's how we got a cardboard box, a packing tape and a string roll instead of the logo on the moving truck board.
To make the brand more expressive we have developed a special pattern with iridescent colors.